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Wan LixinOpinion deputy editor of Shanghai Daily
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Games with culture and history
By Zhu Shenshen |
July 24, 2009, Friday
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Print Edition
Print Edition
GAMES based on Chinese culture and history have attracted attention during China's biggest game fair which opened in Shanghai yesterday, due partly to strict regulations on importing games.
Top game firms, including Shanda, The9, Kingsoft, Perfect World and Giant, launched or displayed such games during the 7th China Digital Entertainment Expo and Conference Show, or better known as Chinajoy.
During the show, visitors were able to play the roles of heroes in the Three Kingdoms (Sanguo), Shaolin monk or kung fu characters.
"The Chinese culture and history are the natural resources for game firms, and we should better make use of them," said Qiu Bojun, the chairman and founder of Kingsoft.
The Beijing-based firm displayed three games based on kung fu novels and said it would continue to research and develop games based on Chinese culture.
The9 Ltd signed an agreement with Taiwan-based Userjoy to operate an massive multi-player online role playing game based on the famous Three Kingdoms story on the Chinese mainland.
"It (the Three Kingdoms) is a topic or title that won't be out of fashion," said Chris Shen, The9's vice president.
A handset game called Fengshenbang, which describes Chinese legends who lived several thousand years ago, was also displayed at Chinajoy, which will end on Sunday.
There is an increasing trend to develop such games after the Chinese government imposed stricter controls over the approval process for game imports, industry insiders said.
Starting from next year, China will implement a five-year program advocating clean online games, according to the General Administration of Press and Publication. The stricter policy will aid the regulator to prevent the spread of pornographic and violent games online.
"We encourage domestic game firms to develop 'green' games," said Sun Shoushan, vice director of the administration.
Top game firms, including Shanda, The9, Kingsoft, Perfect World and Giant, launched or displayed such games during the 7th China Digital Entertainment Expo and Conference Show, or better known as Chinajoy.
During the show, visitors were able to play the roles of heroes in the Three Kingdoms (Sanguo), Shaolin monk or kung fu characters.
"The Chinese culture and history are the natural resources for game firms, and we should better make use of them," said Qiu Bojun, the chairman and founder of Kingsoft.
The Beijing-based firm displayed three games based on kung fu novels and said it would continue to research and develop games based on Chinese culture.
The9 Ltd signed an agreement with Taiwan-based Userjoy to operate an massive multi-player online role playing game based on the famous Three Kingdoms story on the Chinese mainland.
"It (the Three Kingdoms) is a topic or title that won't be out of fashion," said Chris Shen, The9's vice president.
A handset game called Fengshenbang, which describes Chinese legends who lived several thousand years ago, was also displayed at Chinajoy, which will end on Sunday.
There is an increasing trend to develop such games after the Chinese government imposed stricter controls over the approval process for game imports, industry insiders said.
Starting from next year, China will implement a five-year program advocating clean online games, according to the General Administration of Press and Publication. The stricter policy will aid the regulator to prevent the spread of pornographic and violent games online.
"We encourage domestic game firms to develop 'green' games," said Sun Shoushan, vice director of the administration.
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