Google to buy firm focusing on mobile ads
GOOGLE Inc is buying mobile advertising network AdMob for US$750 million, underscoring the Internet search leader's determination to ensure its marketing machine reaches the growing number of people surfing the Web on phones.
The all-stock deal announced on Monday also represents the latest sign that Google's leaders are feeling better about the economy's direction, encouraging them to spend more freely after clamping down through much of this year. Once it closes within the next few months, the AdMob acquisition would become Google's most expensive purchase since it bought online ad service DoubleClick for US$3.2 billion in March 2008.
It took a year to close the DoubleClick deal, far longer than Google anticipated, as US antitrust regulators took time before deciding the DoubleClick combination wouldn't stifle competition in the online ad market. Google expressed confidence that antitrust regulators won't need as long to vet the AdMob deal because there are still several other mobile ad networks from which to choose.
AdMob shares at least one similarity with DoubleClick: AdMob's system specializes in delivering visual messages, or display advertising. Google makes most of its money from text-based ads connected to search requests, but has been trying to become a bigger player in display ads, a format that tends to be favored by big-spending firms trying to promote their brands.
With the increasing sophistication of handheld computing devices such as Apple Inc's iPhone and Motorola Inc's just-released Droid, millions of people are regularly connecting to their favorite Internet services when they are away from their home or office computers.
The all-stock deal announced on Monday also represents the latest sign that Google's leaders are feeling better about the economy's direction, encouraging them to spend more freely after clamping down through much of this year. Once it closes within the next few months, the AdMob acquisition would become Google's most expensive purchase since it bought online ad service DoubleClick for US$3.2 billion in March 2008.
It took a year to close the DoubleClick deal, far longer than Google anticipated, as US antitrust regulators took time before deciding the DoubleClick combination wouldn't stifle competition in the online ad market. Google expressed confidence that antitrust regulators won't need as long to vet the AdMob deal because there are still several other mobile ad networks from which to choose.
AdMob shares at least one similarity with DoubleClick: AdMob's system specializes in delivering visual messages, or display advertising. Google makes most of its money from text-based ads connected to search requests, but has been trying to become a bigger player in display ads, a format that tends to be favored by big-spending firms trying to promote their brands.
With the increasing sophistication of handheld computing devices such as Apple Inc's iPhone and Motorola Inc's just-released Droid, millions of people are regularly connecting to their favorite Internet services when they are away from their home or office computers.
- About Us
- |
- Terms of Use
- |
-
RSS
- |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔$粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.