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Huawei’s new phone for the young

A new model of Huawei Technologies has joined the highly competitive segment of smartphone targeting young consumers.

The new Nova 2 models features dual camera and specially designed photo editing software, which can recognize genders of users and offer customized optimization. 

The company also offered more optional colors and panorama camera accessory designed for group selfie and party photos.

The Nova models aim to attract white-collar consumers aged between 18 and 29, different from Huawei’s other models targeting business executives, said He Gang, Huawei’s handset business head.

The Nova 2 models will start online sales in June with starting price of 2,499 yuan (US$362).

By the first quarter, Huawei narrowed the gap with Apple and Samsung Electronics in global smartphone market. But it’s also challenged by other domestic brands including Oppo and Vivo targeting young consumers, said research firms.

In the first quarter, Samsung still dominated global smartphone market with 20.7 percent, followed by Apple’s 13.7 percent, Huawei’s 9 percent, Oppo’s 8.1 percent and Vivo’s 6.8 percent. Huawei’s market share gap with Apple narrowed to less than 5 percentage points compared with 6.5 percentage points a year ago, according to Gartner.



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