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December 23, 2015

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Huawei鈥檚 smartphone sales top 100m this year

HUAWEI yesterday said its smartphone sales have topped 100 million this year, breaking the record among domestic firms and making it the world’s third-biggest mobile brand following Samsung and Apple.

The market share of Shenzhen-based Huawei Technologies Co has risen to 9 percent globally and surpassed 15 percent in China, leading for six straight months, data from a third-party market consultant showed.

“It’s a stunning increase,” said He Gang, president of Huawei’s mobile phone line. “Beginning in 2010 with a sales figure of no more than 3 million, Huawei took five years to reach 75 million and another year to achieve 100 million.”

He said Huawei has gained a firm foothold in the middle and high-end market over the past year, thanks to innovation and marketing. Middle and high-end smartphones costing over 2,000 yuan (US$309) jumped to 33 percent of Huawei’s total shipments in the third quarter in China.

Huawei’s Mate 7 has sold 7 million units so far, making it one of the most popular smartphone models in China. First two-week sales of the new Mate 8 were 10 times that of Mate 7.

Mate 8 falls in the same price category as the Samsung Galaxy series and Apple’s iPhone models.

“It’s just a matter of time before we introduce high-end smartphones at a price above 5,000 yuan,” He said.

Huawei mobile phones are sold in more than 170 countries and regions.

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