Income rise fuels smartphone market
Print Edition
MID- to high-end smartphones’ market share in China grew to 45.7 percent at the end of 2015 as rising disposable income of Chinese consumers has spurred them to buy phones costing over 2,000 yuan (US$307), an industry survey showed yesterday.
The market share of these smartphones rose from 36.9 percent the year before, market research firm Nielsen said in a report.
“Chinese users spend an average 170 minutes on their smartphones daily, which is higher than any other devices such as TV and PC, and as a result they prefer smartphones with better performance,” said James Gong, vice president of Nielsen China.
The rising disposable income of Chinese consumers allows them to invest in higher-end digital devices because they are willing to pay more for a better user experience, Gong noted.
Foreign smartphone brands took up 38.03 percent of market share among all phones priced above 2,000 yuan, with iPhone’s share rising from 25.4 percent to 30.3 percent, the survey showed.
Mobile phones below 1,000 yuan saw their market share drop 6.68 percentage points.
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