Internet firms tie up for video content
By Ding Yining |
April 25, 2012, Wednesday
|
Print Edition
Print Edition
THREE of China's major Internet companies have teamed up to buy and share licensed video content to combat the rising prices demanded for patented videos and TV series.
Tencent, Sohu and Baidu yesterday said they will exchange and distribute the content through various channels.
"We hope the partnership could leverage each other's advantages and push the industry toward healthy competition," said Deng Ye, chief executive officer of Sohu Video and vice president of Sohu Inc.
Banking on Baidu's leading position in the search engine market and Tencent's more than 600 million active QQ users, the alliance may attract a wider user group. Industry watchers pointed out that such an alliance may help these video sites to cut costs and lower soaring patent fees asked for popular TV series.
But it is still unclear how much money the three companies will spend to acquire licensed content in the future.
The tie-up makes it the second-largest alliance after Youku Tudou Inc, China's biggest online video site.
Tencent, Sohu and Baidu yesterday said they will exchange and distribute the content through various channels.
"We hope the partnership could leverage each other's advantages and push the industry toward healthy competition," said Deng Ye, chief executive officer of Sohu Video and vice president of Sohu Inc.
Banking on Baidu's leading position in the search engine market and Tencent's more than 600 million active QQ users, the alliance may attract a wider user group. Industry watchers pointed out that such an alliance may help these video sites to cut costs and lower soaring patent fees asked for popular TV series.
But it is still unclear how much money the three companies will spend to acquire licensed content in the future.
The tie-up makes it the second-largest alliance after Youku Tudou Inc, China's biggest online video site.
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