Investment in e-sport
Print Edition
ORIENTAL Pearl plans to raise investment in e-sport by integrating media channels and game business, including setting up a 130,000-square-meter e-sport park in Shanghai, the firm said yesterday.
The Shanghai-listed company plans to integrate media and e-sport business and hold e-sport events in landmark sites like the Oriental Pearl TV Tower in Pudong. It plans to set up a 130,000-square-meter e-sport park and a 13,000-square-meter hall for e-sport.
Oriental Pearl is pushing the “Fast-Forward Button” on e-sport as it aims to tap China’s e-sport user base of 450 million in the near future, up from 200 million now, it said.
China’s e-sport market revenue is expected at 78.6 billion yuan (US$12.5 billion) in 2018, up from 64.7 billion yuan last year, amid a huge pool of gamers, rising sales of mobile game gadgets and tournaments offering big prize money, said China Insights Consultancy.
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