Kindle posts 12-fold rise in paid readers
Print Edition
KINDLE e-book service posted a 12-fold jump in paid readers last year since Amazon debuted the Kindle reader in China five years ago, the company said yesterday in Shanghai.
In 2017, the paid user number surged 12 times from the level in 2012 while the download volume of paid books in Kindle China store jumped 10 times. In China, Amazon has cooperated with over 700 publishers, including Yilin Press, which have published translated books with overseas authors.
Amazon has sold “several million” Kindle devices in China, which allow users to assess almost 700,000 e-books in its Chinese online store. China has been the world’s biggest regional market for Kindle since 2016, Amazon said.
In the first half, Shanghai was among the top two spots by reading volume nationwide in a list released by Kindle China yesterday.
Shanghai readers have “international tastes,” said Shi Lingkong, editor-in-chief of Yilin Press.
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