Related News
Lenovo unveils Ultrabook sub-brand
By Zhu Shenshen |
December 22, 2011, Thursday
|
Print Edition
Print Edition
LENOVO Group Ltd will invest heavily on developing super-mobility laptop models, such as introducing a new sub-brand for the so-called Ultrabook, China's biggest personal computer maker said in Shanghai yesterday.
It was the latest move by the traditional PC giants, including Lenovo, Dell Inc and Acer Inc, to penetrate the Ultrabook sector to challenge the dominance of Apple with its Macbook Air.
The Ultrabook refers to laptops with super-mobility, nice design and long battery life. The new type of laptop and the new Windows 8 are the two major engines that will fuel sales of PC, analysts said.
"It's the trend of the industry. We have decided to establish a new brand of Ultrabooks," Lenovo China President Chen Xudong said during a new product event yesterday.
Lenovo launched the new ideapad U300s in Shanghai yesterday, which features super mobility and an 8-hour battery life.
Apple's Macbook Air still dominates the super-mobility laptop market but this will change within the next two or three years, industry insiders said. Other PC makers, like Dell and Acer, have also entered the growing sector with new products but relatively low price.
The average price of an Ultrabook is US$1,000 now and it will drop to US$700 in 2012, according to Acer.
Prices of Lenovo's new laptops start from 9,999 yuan (US$1,562), higher than that of Apple's Macbook Air starting at 7,698 yuan.
It was the latest move by the traditional PC giants, including Lenovo, Dell Inc and Acer Inc, to penetrate the Ultrabook sector to challenge the dominance of Apple with its Macbook Air.
The Ultrabook refers to laptops with super-mobility, nice design and long battery life. The new type of laptop and the new Windows 8 are the two major engines that will fuel sales of PC, analysts said.
"It's the trend of the industry. We have decided to establish a new brand of Ultrabooks," Lenovo China President Chen Xudong said during a new product event yesterday.
Lenovo launched the new ideapad U300s in Shanghai yesterday, which features super mobility and an 8-hour battery life.
Apple's Macbook Air still dominates the super-mobility laptop market but this will change within the next two or three years, industry insiders said. Other PC makers, like Dell and Acer, have also entered the growing sector with new products but relatively low price.
The average price of an Ultrabook is US$1,000 now and it will drop to US$700 in 2012, according to Acer.
Prices of Lenovo's new laptops start from 9,999 yuan (US$1,562), higher than that of Apple's Macbook Air starting at 7,698 yuan.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
