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December 8, 2010

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Lessons Learnt From Nexus One's Sale

THE head of Google's Android mobile operating software says the company "bit off a little more than we could chew" with the sale of the Nexus One, a smartphone Google began selling online early this year but then stopped offering after similar devices powered by Android hit the market.

Speaking at the D: Dive Into Mobile technology conference run by tech blog AllThingsD late Monday, Andy Rubin said that Google figured it could sell the phone over the web and people would buy.

Google unveiled the Nexus One in January. The phone was sold unlocked so users could choose their carrier. Consumers didn't flock to the phone, though.

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