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Michelin launches O2O services in China

TYRE giant Michelin today launched an “online to offline” (O2O) services in China through the after-sales service shops owned by its Tyreplus brand.

Tyreplus has unveiled its official online store on, a well-known business-to-consumer (B2C) online retail platform that was founded by China’s e-commerce specialist Alibaba Group.

The operation aims to provide customers with one-stop integration between online shops and offline Tyreplus networks. Customers will be able to order tyres online and get the installation soon afterwards at the nearest shop.  

Michelin said the move is to meet growing demand for regular automobile maintenance as China claimed to possess more than 144 million private cars by the end of 2014.  

Tyreplus currently runs more than 1,100 offline shops in China, with 580 of them in 110 cities having joined the O2O solution. Tyreplus will expand the number of shops to 1,500 in the next three years and 2,000 in the next five.


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