Online shopping gaining fast popularity
Print Edition
E-COMMERCE continued to pick up as a strong channel for consumer goods sales in the second quarter, the latest report by market researcher Kantar Worldpanel shows.
Consumer e-commerce spending surged 36 percent and made up of 10.1 percent of the total fast moving consumer goods market as the traditional mid-year sales event on June 18 lifted online sales.
Hypermarkets showed sluggish performance, with the penetration rate falling 1.3 percentage points while supermarkets reported 2.7 percent revenue growth.
SunArt Retail, which operates RT Mart and Auchan, remains market leader with an 8.2 percent share. Wal-Mart’s market share climbed to 5.7 percent thanks to its partnership with JD.com’s on-demand delivery platform JD Daojia helping it reach a wider customer base.
Yonghui Superstores offered new retail formats and strengthened its digital presence, increasing its share of the market to 3.7 percent from 3.2 percent a year earlier.
The mid-year “618 shopping festival” has become one of the most important online shopping occasions and JD successfully raised its penetration rate with warm-up events from early June.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
