PPTV eyes broadcasting sports in VR
Print Edition
PPTV aims to tap the demand for online sports programs by broadcasting high-quality soccer matches in virtual reality, the online video giant said yesterday in Shanghai.
“Online sports is a gold mine in China where consumers are willing to pay for unique content,” said Yin Yuan, PPTV’s vice president.
The sports content, covering Spanish Primera Liga matches and English Premier League on PPTV, has attracted “several million” viewers. The firm will use its expertise in big data analysis to recommend viewers favorite content, games and online shopping service.
PPTV paid 250 million euros (US$283 million) to get the broadcasting rights to the Spanish Primera Liga for five years in China until 2020.
“China is vital for us. Along with Spain, it’s our most important market and that’s why we’ve got a specific strategy in place,” Spanish Primera Liga president Javier Tebas said in Shanghai yesterday.
The latest virtual reality technology will be first adopted in boxing and tennis so that audiences can enjoy new angles to watch matches.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
