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May 28, 2010

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Preparing for listing

EASTDAY.COM said it is making preparations to be listed on the main board of the domestic stock market.

The Shanghai-based news site, which celebrated its 10th anniversary yesterday, hopes to speed up structural reform and take the leading position among other local news sites, said Li Zhiping, president of the Website.

Eastday.com, whose largest shareholder is Shanghai Media Group, filed listing applications in 2007 but delayed the original plan.

According to the Information Office of the State Council, Eastday, along with People.com.cn and Xinhuanet.com, is among the 10 major domestic news Websites to complete structural reform this year.

Rich media reporting, including audio and video news contents, as well as wireless service will be its focus in the future.

The company didn't set any specific timetable for its listing.
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