RSA eyes mainland consumers

By Rich Zhu | June 17, 2009, Wednesday |

Print Edition

RSA, the security division of data storage firm EMC Corp, plans to develop its consumer market in China this year thanks to demand from Netizens and mobile phone users, the United States-based company said yesterday.

RSA, which used to focus on providing security systems for clients such as banks and energy firms, generated 300 percent revenue growth in the consumer market in China last year. The company aims to expand its online identification, anti-fraud and data-protection services and products, such as technology to protect account information for online bank users, said Arthur Coviello, RSA's president.

"China is a market we can't neglect and we see huge demand here," said Coviello yesterday in Shanghai. China has 300 million Internet users and more than 600,000 million mobile phone users.

RSA's products are currently used to protect the confidential information of more than 10 million users worldwide.

Online fraud is becoming more sophisticated, which calls for security systems to evolve constantly, Coviello said.

In 2006, investment in IT security reached US$35 billion globally, or 3 percent of all IT spending. In 2009, the figure will reach US$50 billion, or 5 percent of the total spending, Coviello said.

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RSA eyes mainland consumers

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