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Sales of iPhones on track to beat last year鈥檚 mark
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SALES of Apple Inc’s new iPhones are on pace to beat the 10 million units the previous versions logged in their first weekend last year, the company said yesterday.
Apple did not disclose the specific number of advance orders it received. Analysts had expected about 4.5 million for the first 24 hours, compared with 4 million during the first day last year.
The company said it was working to catch up to demand for the iPhone 6S Plus, the larger of the two new phones, which exceeded its forecasts for the pre-order period.
“Customer response to iPhone 6S and iPhone 6S Plus has been extremely positive, and pre-orders this weekend were very strong around the world,” Apple spokeswoman Trudy Muller said. Apple began taking pre-orders on Saturday for the iPhone 6S and iPhone 6S Plus, which will begin shipping on September 25.
After shattering sales records last year with the iPhone 6, Apple has been dogged by questions of whether it can sustain the momentum this year.
Featuring larger screens, the iPhone 6 and iPhone 6 Plus touched off a sales frenzy that led to a 32.5 percent revenue increase in the latest quarter from a year earlier.
“Apple has this track record of outperforming its own outperformance, but the iPhone 6 looks like an extraordinarily tough act to follow,” John Jackson of IDC said. “The fact that they are fast out of gates with this refresh is a very encouraging sign.”
After last year’s redesign, the iPhone 6S and 6S Plus feature more modest updates, such as improved cameras and 3D touch, a display technology that responds according to how hard users press their screens.
But Apple executives have stated that only a fraction of users have upgraded to the iPhone 6, suggesting the company has ample room to grow.
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