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July 3, 2017

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Samsung’s ‘recycled’ Note 7s are born again

SAMSUNG Electronics said yesterday its recalled Galaxy Note 7 phones will be recycled and sold starting this week in South Korea.

The Galaxy Note FE phone, using unused parts in the recalled Note 7 smartphones, will go on sale in South Korea on Friday.

They will sell for 700,000 won (US$611) — about three quarters its original price.

The company said supply will be limited to 400,000 units. Overseas sales plans will be determined later, it said in a statement.

Samsung said the Note FE has “perfect safety.”

The original Note 7 was one of the biggest black eyes in Samsung’s history.

When it was launched in August, 2016, the Note 7 was Samsung’s answer to Apple’s upcoming iPhone. It was also one of the most expensive Samsung phones with the price starting at US$850.

But after reports emerged that its batteries were prone to overheat and catch fire, Samsung recalled the phone less than a month after its launch and released another one with replaced batteries.

But the second batch also tended to overheat, prompting Samsung to discontinue the Note 7.

The debacle dealt a blow to Samsung’s corporate image.

Aviation authorities around the world banned the pricey phone and photos of scorched Note 7s circulated on social media.

Samsung spent billions of dollars to recall the Note 7 and fix its damaged brand.


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