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July 6, 2012

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Shanghai may get rights to vet games

THE Shanghai Press and Publication Bureau will be the first regional bureau to have the rights to examine and approve games, which will accelerate the process and boost the local game industry, officials said yesterday.

The Shanghai bureau is expected to get the rights from the General Administration of Press and Publication, the national regulator, said Zhu Junbo, the local bureau's vice director.

"We have submitted the proposal to GAPP and we will have a meeting to discuss the matter later this month," Zhu said.

Once Shanghai gets the approval the process should be simplified as more than half of the 400 games GAPP examined last year were also checked first by the local bureau. The whole process should improve and repeat examination and time wasting will be avoided, the Shanghai bureau said.

In 2011, Shanghai's online game output grew 24 percent annually to 14.9 billion yuan (US$2.4 billion), accounting for 30 percent of the national level. The output was mainly contributed by firms including Shanda Entertainment, Giant, NetEase and Perfect World Shanghai branch, Shanghai government officials said at a press conference yesterday.

Meanwhile, Asia's biggest game show China Digital Entertainment Expo & Conference, better known as Chinajoy, will be held in Shanghai at the end of this month. The event may attract 150,000 visitors.

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