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Sina invests in Weibo
By Cathy Ding |
February 29, 2012, Wednesday
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Print Edition
Print Edition
SINA Corp said it will invest US$160 million in Weibo this year and launch a self-service advertising system to enterprise microblogging account owners as it seeks to make a profit from the popular Weibo service.
The investment will be used to upgrade infrastructure and build the advertising system, CEO Charles Chao said in a conference call yesterday, without elaborating further.
Weibo, touted as the Chinese version of Twitter, now has 300 million registered users and the number of daily active users is around 9 percent of the total user base.
Chao has said he hoped Weibo will host 1 million enterprise accounts by the end of this year, from 130,000 now.
The investment will be used to upgrade infrastructure and build the advertising system, CEO Charles Chao said in a conference call yesterday, without elaborating further.
Weibo, touted as the Chinese version of Twitter, now has 300 million registered users and the number of daily active users is around 9 percent of the total user base.
Chao has said he hoped Weibo will host 1 million enterprise accounts by the end of this year, from 130,000 now.
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