Smartphone seller's mainland ambition
By Zhu Shenshen |
July 28, 2010, Wednesday
|
Print Edition
Print Edition
TAIWAN-BASED High Tech Computer Corp, better known as HTC, debuted its own brand on the Chinese mainland yesterday and said it aims to cooperate with China Mobile on home-grown 4G technology.
HTC, the world's biggest smartphone seller for the Google Android and Windows Mobile systems, yesterday also launched four new phones - two phones with the home-grown 3G standard TD-SCDMA and two with Europe-developed WCDMA.
"We want to establish the HTC brand as a global smartphone brand and we have to penetrate into China, the most important part of the global telecommunications market," Cher Wang, HTC's chairwoman, said in Beijing.
HTC's models are sold in the domestic market under Dopod brand. Dopod and HTC brands will co-exist in the domestic market for a period and then transfer to HTC.
In the first half of this year, HTC's phone sales jumped 40 to 50 percent from a year ago and helped the firm become one of the world's top four smartphone sellers. Its partners include global wireless carriers Vodafone, AT&T, Verizon and NTT DoCoMo.
China Mobile welcomed HTC's entry into the mainland market and the newly-launched 3G phones with China-developed TD-SCDMA technology, said Wu Weimin, marketing director of China Mobile.
The lack of variety of TD-SCDMA models is regarded as a major shortcoming of the homegrown 3G technology.
China Mobile is testing a 4G network at the Shanghai World Expo site.
HTC is expected to become one of the first batch of sellers to launch a phone for it, Wu said.
HTC, the world's biggest smartphone seller for the Google Android and Windows Mobile systems, yesterday also launched four new phones - two phones with the home-grown 3G standard TD-SCDMA and two with Europe-developed WCDMA.
"We want to establish the HTC brand as a global smartphone brand and we have to penetrate into China, the most important part of the global telecommunications market," Cher Wang, HTC's chairwoman, said in Beijing.
HTC's models are sold in the domestic market under Dopod brand. Dopod and HTC brands will co-exist in the domestic market for a period and then transfer to HTC.
In the first half of this year, HTC's phone sales jumped 40 to 50 percent from a year ago and helped the firm become one of the world's top four smartphone sellers. Its partners include global wireless carriers Vodafone, AT&T, Verizon and NTT DoCoMo.
China Mobile welcomed HTC's entry into the mainland market and the newly-launched 3G phones with China-developed TD-SCDMA technology, said Wu Weimin, marketing director of China Mobile.
The lack of variety of TD-SCDMA models is regarded as a major shortcoming of the homegrown 3G technology.
China Mobile is testing a 4G network at the Shanghai World Expo site.
HTC is expected to become one of the first batch of sellers to launch a phone for it, Wu said.
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