Social sites play big role with shoppers
Print Edition
SOCIAL networking sites are playing an increasingly important role in the purchasing decisions of Chinese consumers, according to a study.
A total of 40 percent of respondents said they have clicked on the voucher codes or coupons from social networking sites, market research firm Mintel said yesterday.
Mintel said the popularity of smartphones and mobile devices will lead to more synergies between offline retailers and their online stores.
Chinese web users are more willing to exchange views and post comments on social networking sites, and 37 percent of respondents have purchased a product recommended by friends through social networks, offering more opportunities for brands and retailers to leverage consumer sentiment, Mintel said.
The online survey covered 3,000 respondents from 10 domestic cities.
Nearly 75 percent of respondents said online shopping would eventually replace department stores, while 69 percent said they will look at merchandise in a store before placing an order on a website.
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