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December 13, 2016

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Sony bets on China for profits

SONY Corp expects China to contribute substantially to its global profit, which is expected to double to 500 billion yen (US$4.32 billion) in 2017.

Sony profits have soared in China with sales of mirror-less camera, premium TV, professional systems and solutions and game business, said Hiroshi Takahashi, Sony China’s president.

In the fiscal year ending September 30, Sony posted a net profit of 270 billion yen, which was less than expected because of an earthquake in Japan earlier this year.

“Even the rebound was ambitious after the earthquake. China plays an important part and contributes great portion” of the growth, said Takahashi, who was appointed as Sony China president in April.

China, Japan and the United States are the top three regional markets for Sony.



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