Sony's 3D TV vision
By Yuri Kageyama |
November 27, 2009, Friday
|
Print Edition
Print Edition
A third to a half of the Sony Corp TV sets sold annually will be packed with 3D features by the fiscal year ending March 2013, a senior executive said yesterday.
But Sony Executive Deputy President Hiroshi Yoshioka acknowledged that what Sony may really need for its money-losing TV business is its own display technology and the ability to make its own TV displays.
Sony has fallen behind in flat-panel TV technology to rivals like Samsung Electronics Co of South Korea.
Yoshioka acknowledged that having to buy panels from Samsung was one reason why his Tokyo-based company lags in flat-panel TVs that use a new kind of backlight called LED - an innovation that can produce super-slim TVs and clearer images. Samsung has scored success with its LED backlight TV sets.
Yoshioka said in hindsight the panel joint venture with Samsung produced difficulties despite some of the benefits.
"They were a competitor," he said of Samsung, while declining to give details on when Sony may have its own displays.
Yoshioka hinted Sony was planning an upgrade of a different kind of technology called organic light-emitting diodes, or OLEDs, which are different from LED TVs.
But Sony Executive Deputy President Hiroshi Yoshioka acknowledged that what Sony may really need for its money-losing TV business is its own display technology and the ability to make its own TV displays.
Sony has fallen behind in flat-panel TV technology to rivals like Samsung Electronics Co of South Korea.
Yoshioka acknowledged that having to buy panels from Samsung was one reason why his Tokyo-based company lags in flat-panel TVs that use a new kind of backlight called LED - an innovation that can produce super-slim TVs and clearer images. Samsung has scored success with its LED backlight TV sets.
Yoshioka said in hindsight the panel joint venture with Samsung produced difficulties despite some of the benefits.
"They were a competitor," he said of Samsung, while declining to give details on when Sony may have its own displays.
Yoshioka hinted Sony was planning an upgrade of a different kind of technology called organic light-emitting diodes, or OLEDs, which are different from LED TVs.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
