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Wan LixinOpinion deputy editor of Shanghai Daily
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Spending on digital increases
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CHINESE consumers spend more on digital entertainment services and products such as films, cyber literature and online videos during the Spring Festival holiday.
IReader, which offers online literature and e-book readers, said consumers spent 30 percent more during the weeklong holiday than the previous week.
China Mobile’s online video division Migu, which debuted in 2010, also saw rapidly growing spending of more than 180 million yuan (US$26.2 million) on short-period user-generated content videos.
Receipts from film tickets nationwide grew 10 percent from a year ago to 3.35 billion yuan during the holiday.
The higher spending brings opportunities to the media and entertainment sectors, industry insiders said.
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