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Suning opens stores on Tmall

SUNING has opened its official stores on Alibaba's Tmall as a key step for the two parties collaboration to drive consumption. 

Alibaba said last week it will invest 28.3 billion yuan(US$4.6 billion) in domestic home appliances and electronics device retailer Suning Commerce Co.

Shenzhen-listed Suning will also subscribe to 14 billion yuan worth of new shares of Alibaba Group, representing about 1.09 percent stake in the e-commerce giant.  

Suning is launching a week-long sales promotion covering as many as 3 million merchants including home appliances, maternity and infant products and personal care products.

The Japanese retailer Laox, in which Suning holds a controlling stake, also opened a flagship store on Tmall to introduce imported goods to Chinese online shoppers.

Suning said it hopes to leverage Alibaba’s online retail sites as key distribution channels for its home appliances and electronics devices, while Alibaba will gain access to Suning’s more than 1,600 brick-and-mortar stores nationwide as a complement to its offline services and delivery network.


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