Related News
Tencent, Sohu, Baidu gang up on soaring video costs
By Ding Yining |
April 24, 2012, Tuesday
|
Online Edition
Online Edition
THREE of China's leading Internet companies have entered into a partnership to buy licensed video content in an effort to combat rising costs of patented videos and TV series.
Tencent, Sohu and Baidu's video streaming units announced today they will join hands and exchange existing contents and distribute them through various channels.
"We hope the partnership could leverage each other's advantages and push the industry towards healthy competition," said Deng Ye, chief executive officer of Sohu Video and vice president of Sohu Inc.
Banking on Baidu's leading position in the search engine market and Tencent's more than 600 million active QQ users, the existing videos and movies are expected to attract more viewers.
The so-called video content cooperation entity is currently the largest such alliance in the industry after Youku, China's largest online video site, merged with its largest rival Tudou in March.
The nation's top two video sites said they will merge in a share swap deal valued at US$1.04 billion and the two sites will control one-third of the 1.69 billion yuan market.
It is still unclear how much money the three companies will spend to acquire licensed content in the future.
Industry watchers pointed out that such alliance could help these video sites cut costs and bring down the soaring patent fees for popular TV series.
Both Youku and Tudou fail to turn a profit till the end of March.
Tencent, Sohu and Baidu's video streaming units announced today they will join hands and exchange existing contents and distribute them through various channels.
"We hope the partnership could leverage each other's advantages and push the industry towards healthy competition," said Deng Ye, chief executive officer of Sohu Video and vice president of Sohu Inc.
Banking on Baidu's leading position in the search engine market and Tencent's more than 600 million active QQ users, the existing videos and movies are expected to attract more viewers.
The so-called video content cooperation entity is currently the largest such alliance in the industry after Youku, China's largest online video site, merged with its largest rival Tudou in March.
The nation's top two video sites said they will merge in a share swap deal valued at US$1.04 billion and the two sites will control one-third of the 1.69 billion yuan market.
It is still unclear how much money the three companies will spend to acquire licensed content in the future.
Industry watchers pointed out that such alliance could help these video sites cut costs and bring down the soaring patent fees for popular TV series.
Both Youku and Tudou fail to turn a profit till the end of March.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
