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The9 replaces WoW with new 3D game

THE9 Ltd launched a new 3D role-playing game in Beijing yesterday, the first computer game title after announcing its loss of the World of WarCraft license, which originally contributed 90 percent to the Nasdaq-listed firm's income.

The new game, Atlantica, together with sports game FIFA and dancing game Audition 2, marked The9's effort to diversify its business and revenue, said the Shanghai-based firm.

Atlantica, developed by South Korea-based Ndoors, is a MMORPG (massive multiplayer online role playing game) title and is expected to start public trial on June 3. The game is free to play but players have to buy items in the game.

"It's another result of our diversification strategy and we will continue to offer quality products and services to Chinese players," Chen Xiaowei, president of The9, said.

In April, Blizzard Entertainment Inc licensed as its Chinese mainland partner of the WoW game for three years from June when Blizzard's existing license agreement with The9 Ltd expires.

WoW attracted more than 100 million players in China.


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