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Trend for self-developed games climbs

CHINA'S top game firms will increase their investment budget or purchase independent game research teams to expand their portfolio, Shanghai Daily learned during China's biggest game show yesterday.

The firms will reduce their dependence on imported foreign games after the government tightened regulation on the approval process on imports, industry officials said.

NASDAQ-listed Giant announced yesterday it will increase its investment from the original 100 million yuan (US$147 million).

The firm met with game teams almost every day, Liu Wei, Giant's president, said at a news conference during the 7th China Digital Entertainment Expo & Conference (Chinajoy).

So far, Giant has invested in five game development teams and it will increase the budget for such funding, said Liu, without providing details.

Besides Giant, Shanda Entertainment, the country's No. 1 game firm, also promoted its "18 Funds" project during Chinajoy. Shanda will expand the "18 Funds" budget to 3 billion yuan from 1 billion yuan previously, according to Li Yu, the firm's chief executive.

The firm has so far invested a total of 500 million yuan in the project.

There is a rising trend to boost self-developed games after the government tightened curbs over the approval process for game imports.

In 2010, China will implement a five-year program advocating clean online games, according to the General Administration of Press and Publication.

The stricter policy will help the regulator prevent the spread of pornographic and violent games online.



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