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December 18, 2013

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US firm to tap Big Data hopes

Teradata Corp plans to tap opportunities in Big Data or data analytics in China, which seeks to use these key technologies to transform its economy into an innovation-driven one, the US-based firm said yesterday.

The Big Data firm, which offers data mining and analytic services, predicts demand for digital marketing, e-commerce and logistics — requiring huge data and powerful analytics to improve efficiency and save cost — to surge in the China market.

“China, with a double-digit revenue growth rate, is always our significant market and one of five fastest growing regional markets globally,” said Hermann Wimmer, Teradata International Group president.

Big Data, which helps users in gaining insights from their data assets through analytics and prediction, is widely used in China, according to industry insiders.

 


 

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