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August 18, 2020

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Vivo brand iQOO links with BMW

SMARTPHONE brand iQOO is to become a strategic partner of BMW MMotorsport, it an­nounced yesterday.

Its new iQOO 5 model has be­come the official smartphone for the King Pro League, China’s top mobile eSports event.

Both sides pursue top levels of functions and speeds and the spirit of sports, the company said at an online conference.

IQOO, a sub-brand of Vivo, focuses on smartphones for young consumers and the grow­ing segment of eSports fans in China and around the world.

In the first half, China’s eS­ports market revenue hit 71.9 billion yuan (US$10.3 billion), up 54.7 percent year on year.

The new Vivo iQOO 5, featur­ing 5G, eSports optimizations and super fast charging, costs from 3,998 yuan and will be available from August 24.

In the second quarter, Vivo was No. 2 in the domestic smartphone market, after Hua­wei, researcher Canalys said.



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