Weibo profits from 45% lift in ad income
CHINESE microbloging site Weibo said revenue in the second quarter surged 36 percent to US$146.9 million driven by a 45-percent jump in advertising and marketing income.
Its profit more than tripled from a year ago to US$35.5 million, said the company’s earnings release yesterday.
Weibo, majority owned by online news portal Sina, said its monthly active user base grew 30 percent to 282 million, with 89 percent of them accessing its platform through mobile devices.
For the current quarter, Weibo projects revenue between US$168 million and US$173 million, against analysts’ projection of US$164.5 million.
Weibo has been optimizing viewers’ experience of short videos and live streaming services and promoting its self-service online ad platform for small and medium-sized advertisers.
Wang Gaofei, CEO of Weibo, said it aims to become one of the largest platforms for viewing and distributing short video clips after average viewership in the second quarter more than tripled from the quarter before.
“Weibo has a strong platform value for a diversified customer base with notable growth in advertising revenue from key accounts and small and medium firms,” said Charles Chao, chairman and CEO of Sina.
- About Us
- |
- Terms of Use
- |
-
RSS
- |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔$粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.