Weibo to provide more services for smaller vendors

By Ding Yining | December 17, 2015, Thursday |

Online Edition

SINA'S microblogging site Weibo said it is seeking to provide more tailor-made services for small and micro e-commerce vendors on Weibo as more of them are adopting Weibo as a social media channel to promote their products.

"We will allow users to put merchandise and Taobao links to their wish lists in a more efficient way and vendors can manage their merchants more easily," Cheng Yu, vice president of Weibo, said at an award ceremony for e-commerce practitioners.

More than 11 billion page views were generated during this year's Singles Day shopping campaign with Internet celebrities are offering recommendations of Taobao merchandise.

E-commerce giant Alibaba holds a 31.4 percent stake in Weibo, and has been encouraging merchants on its retail sites Tmall and Taobao to put advertising links on Weibo to attract potential buyers.

As many as 48 million Weibo users have been using the payment services. It has a daily active user base of around 100 million and the majority of Weibo users are those aged between 19 and 34. They have enough leisure time to surf the social network as well as strong purchasing power.

"Our strategy in the next year is to strengthen collaboration with e-commerce players such as Alibaba and Jumei to help Weibo vendors better promote their products and content," Cheng said.

Last month, Weibo reported a 62 percent jump in advertising and marketing income in the third quarter, with mobile advertising taking up 64 percent.

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Weibo to provide more services for smaller vendors

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