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March 13, 2015

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Xiaomi to open ‘experience stores’ in India

CHINESE smartphone maker Xiaomi said yesterday that it will open 100 stores in India this year to help consumers in the world’s third-largest smartphone market “experience” the company’s devices, but will not sell them at these stores.

Xiaomi, whose low-priced but feature-rich smartphones have made it the biggest smartphone vendor in China, entered India in July and sells its phones primarily through flash sales on online retailer

The “service and experience stores” covering 47-93 square meters will launch in cities including Hyderabad, Chennai and Bangalore in the first week of April, Manu Jain, Xiaomi’s India head, told reporters in New Delhi at the launch of the company’s latest budget smartphone.

Though the company started selling its Redmi Note 4G handsets through outlets of the country’s top carrier Bharti Airtel Ltd in January, it is not in “active discussions with any other offline partner,” Jain said.


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