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Yahoo! considering complete restructure
Source: Agencies |
February 23, 2009, Monday
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Print Edition
Print Edition
YAHOO! Inc Chief Executive Carol Bartz could announce a major management reorganization as early as this week, according to the blog AllThingsD.
The Wall Street Journal-affiliated blog, citing several sources inside and outside the Internet company, said that the revamp would likely come in two weeks or rolled out in pieces.
Bartz sent a memo to company employees on Friday in which she said, "Get well-rested because next week's a biggie."
Yahoo officials declined to comment but rumors of a reorganization have been swirling within the company.
Yahoo, the leading provider of online display advertising, has been under pressure for nearly a year as it held fruitless merger or partnership talks with Microsoft Corp, Google Inc and Time Warner Inc's AOL.
During that time Yahoo lost market share in search advertising while display ad sales have been badly hit.
The Wall Street Journal-affiliated blog, citing several sources inside and outside the Internet company, said that the revamp would likely come in two weeks or rolled out in pieces.
Bartz sent a memo to company employees on Friday in which she said, "Get well-rested because next week's a biggie."
Yahoo officials declined to comment but rumors of a reorganization have been swirling within the company.
Yahoo, the leading provider of online display advertising, has been under pressure for nearly a year as it held fruitless merger or partnership talks with Microsoft Corp, Google Inc and Time Warner Inc's AOL.
During that time Yahoo lost market share in search advertising while display ad sales have been badly hit.
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