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September 20, 2012

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Apparel firm eyes growth

US apparel company VF Corp expects double-digit revenue growth in China over the next five years, and will more than double its domestic retail outlets due to strong demand from consumers.

VF, which owns brands such as Lee, The North Face and Timberland, predicted revenue in China to grow at an average of about 21 percent annually through 2017, Aidan O'Meara, president of VF Asia-Pacific, said in Shanghai yesterday.

"We're confident that our combination of brands, which covers outdoor and sports, jeanswear and youthwear, gives us competitive advantage over other rivals in the market," O'Meara said.

VF seeks to grow its outlets in China to 6,000 by 2017 from 2,300 now as it taps rising demand from lower-tier cities.





 

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