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China puts shine on Shiseido
By Pan Xiaoyi |
February 23, 2010, Tuesday
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Print Edition
Print Edition
SHISEIDO, Japan's largest cosmetics firm, targets a double-digit growth in China this year as the domestic beauty industry remains robust while global demand slows.
"China, the most important market for Shiseido globally, is the main driver of the company's growth with its large base of consumers and rising awareness of skin care," said Masashi Kamata, director and president of Shiseido China. "We will continue to invest here to boost our position."
To boost sales, the owner of Aupres and Aqua Label will launch a new business in China in March. Last year it introduced the DQ product line as Shiseido focuses on mass-consumer products after the higher-end segment was hit by the global financial crisis.
"Mass-consumer products will have a greater potential given China's condition and the company will put more energy in the lower-tier cities," said Kamata.
Japan's shipments of skin-care and make-up products to China may expand to 119 billion yen (US$1.30 billion) by 2012, exceeding the Japanese market, according to Japan-based Yano Research Institute.
"China, the most important market for Shiseido globally, is the main driver of the company's growth with its large base of consumers and rising awareness of skin care," said Masashi Kamata, director and president of Shiseido China. "We will continue to invest here to boost our position."
To boost sales, the owner of Aupres and Aqua Label will launch a new business in China in March. Last year it introduced the DQ product line as Shiseido focuses on mass-consumer products after the higher-end segment was hit by the global financial crisis.
"Mass-consumer products will have a greater potential given China's condition and the company will put more energy in the lower-tier cities," said Kamata.
Japan's shipments of skin-care and make-up products to China may expand to 119 billion yen (US$1.30 billion) by 2012, exceeding the Japanese market, according to Japan-based Yano Research Institute.
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