Home 禄 Business 禄 Manufacturing
China puts shine on Shiseido
SHISEIDO, Japan's largest cosmetics firm, targets a double-digit growth in China this year as the domestic beauty industry remains robust while global demand slows.
"China, the most important market for Shiseido globally, is the main driver of the company's growth with its large base of consumers and rising awareness of skin care," said Masashi Kamata, director and president of Shiseido China. "We will continue to invest here to boost our position."
To boost sales, the owner of Aupres and Aqua Label will launch a new business in China in March. Last year it introduced the DQ product line as Shiseido focuses on mass-consumer products after the higher-end segment was hit by the global financial crisis.
"Mass-consumer products will have a greater potential given China's condition and the company will put more energy in the lower-tier cities," said Kamata.
Japan's shipments of skin-care and make-up products to China may expand to 119 billion yen (US$1.30 billion) by 2012, exceeding the Japanese market, according to Japan-based Yano Research Institute.
"China, the most important market for Shiseido globally, is the main driver of the company's growth with its large base of consumers and rising awareness of skin care," said Masashi Kamata, director and president of Shiseido China. "We will continue to invest here to boost our position."
To boost sales, the owner of Aupres and Aqua Label will launch a new business in China in March. Last year it introduced the DQ product line as Shiseido focuses on mass-consumer products after the higher-end segment was hit by the global financial crisis.
"Mass-consumer products will have a greater potential given China's condition and the company will put more energy in the lower-tier cities," said Kamata.
Japan's shipments of skin-care and make-up products to China may expand to 119 billion yen (US$1.30 billion) by 2012, exceeding the Japanese market, according to Japan-based Yano Research Institute.
- About Us
- |
- Terms of Use
- |
-
RSS
- |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔$粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.