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Chinese machinery manufacturer goes global

TWO Arab-looking businessmen were sitting on sofas with a Chinese interpreter when a group of journalists and media executives entered the reception hall of Famsun Holdings, China’s largest food and feed machinery manufacturer. A brief chat revealed that the two men came from Oman.

One of them said they had seen Famsun products in a trade show and came to check the production environment before placing orders for some feed mills. They were impressed by Famsun’s factory, management and technical standards.

The journalists who were attending a forum in Yangzhou, Jiangsu Province, were impressed too as they rode electric trams to tour a vast factory as big as 64 football fields combined. They drove for over 1 kilometer on an elevated aisle overlooking production lines.

In a display room, Liu Guangdao, director and vice president of Famsun Holdings, showed the company’s history and achievements with a video. He said the state-of-the-art facility was built in 2014 at a cost of 1.3 billion yuan (US$212 million).

“For eight years in a row, Famsun produced more than 60 percent of all feed mills China exported,” Liu said. “About 70 percent of our products are sold abroad, mostly to Belt and Road countries. Export revenue increased by 20 percent last year.”

He said the company is taking advantage of the Belt and Road initiative to develop new markets and benefit people in B&R countries with food that is safer, better and cheaper.

Liu said Famsun invests more than 4 percent of its annual sales revenue in R&D and has established research institutes in four countries with nearly 100 expert engineers. The company owns 979 patents, including 10 foreign patents. Its pellet mill, multi-pass convection belt dryer, ultra-fine pulverizer, twin-shaft paddle mixer are among the best in the world.

He said Famsun is the member of the National Feed Machinery Standardization Committee, which is at the same address as the company, and is recruiting talent worldwide to work in its five joint ventures, four R&D centers, eight branch companies, and some 50 representative offices in countries including Russia, Poland, Denmark, Egypt, USA, Brazil, India and Vietnam.

Famsun is looking for more acquisitions and joint venture partners to meet growing market demands while continuing to build innovation capabilities to serve the B&R initiative and Made in China 2025 program.


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