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Kokuyo targets potential in market

JAPANESE stationery maker Kokuyo S&T Co Ltd targets an annual revenue of 1 billion yen (US$10.5 million) in China in three years, a senior company official said yesterday.

The company is also considering opening factories in the country and does not discount cooperating with domestic firms to open a plant, Mitsuhiro Okamoto, executive vice president of the company, said.

"When our revenue in China accounts for 3 percent to 5 percent of our total revenue, our market share in China will rank in the top 10," said Okamoto.

The firm's revenue totaled 85.5 billion yen last year, mainly contributed by Japanese consumers. Now it plans to grow its business in more Asian countries following its entry into China where its office will be in Shanghai.

"We may consider setting up plants in China when our business develops well in the market, and we may also choose to cooperate with domestic producers to jointly form a plant," Okamoto said.

It will sell its products nationwide through retailers and department stores. Its "Campus" series notebooks, which have been sold in Japan for 34 years, and "Dotliner" tapes are two major products the firm will promote in China. The firm also plans to produce tailor-made products for Chinese customers.


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