Advertising company to go interactive
By Ding Yining |
March 10, 2011, Thursday
|
Print Edition
Print Edition
OUTDOOR digital media company Focus Media said it may roll out interactive advertising facilities in the second half this year to provide a more diverse advertising package and reach a wider range of viewers.
Its profits stood at US$47.2 million in the fourth quarter of last year, compared with a net loss of US$57 million for the year as a whole, the Shanghai-based company said in a statement yesterday.
Revenue jumped 44 percent year on year to US$159.7 million after income from outdoor LCD display networks and billboards increased.
The interactive advertising model will start in one or two major cities and then expand to around a dozen other domestic cities in the second half of this year, Focus Media chairman and chief executive officer Jason Jiang said yesterday.
The new technology will offer a more interactive experience for customers and has been under development for several years, he said.
Its profits stood at US$47.2 million in the fourth quarter of last year, compared with a net loss of US$57 million for the year as a whole, the Shanghai-based company said in a statement yesterday.
Revenue jumped 44 percent year on year to US$159.7 million after income from outdoor LCD display networks and billboards increased.
The interactive advertising model will start in one or two major cities and then expand to around a dozen other domestic cities in the second half of this year, Focus Media chairman and chief executive officer Jason Jiang said yesterday.
The new technology will offer a more interactive experience for customers and has been under development for several years, he said.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
