Advertising company to go interactive
By Ding Yining |
March 10, 2011, Thursday
|
Print Edition
Print Edition
OUTDOOR digital media company Focus Media said it may roll out interactive advertising facilities in the second half this year to provide a more diverse advertising package and reach a wider range of viewers.
Its profits stood at US$47.2 million in the fourth quarter of last year, compared with a net loss of US$57 million for the year as a whole, the Shanghai-based company said in a statement yesterday.
Revenue jumped 44 percent year on year to US$159.7 million after income from outdoor LCD display networks and billboards increased.
The interactive advertising model will start in one or two major cities and then expand to around a dozen other domestic cities in the second half of this year, Focus Media chairman and chief executive officer Jason Jiang said yesterday.
The new technology will offer a more interactive experience for customers and has been under development for several years, he said.
Its profits stood at US$47.2 million in the fourth quarter of last year, compared with a net loss of US$57 million for the year as a whole, the Shanghai-based company said in a statement yesterday.
Revenue jumped 44 percent year on year to US$159.7 million after income from outdoor LCD display networks and billboards increased.
The interactive advertising model will start in one or two major cities and then expand to around a dozen other domestic cities in the second half of this year, Focus Media chairman and chief executive officer Jason Jiang said yesterday.
The new technology will offer a more interactive experience for customers and has been under development for several years, he said.
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