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Cision to expand its media services in China
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Program Code: 0909346161219014
US-HEADQUARTERED media intelligence company Cision said it will accelerate its investment and hiring in China and to integrate current distribution network along with new technology offering, said CEO Kevin Akeroyd.
Cision acquired PR Newswire earlier this year to integrate data insights and marketing services and he shared latest plans and industry trends during an exclusive interview with Shanghai Daily last month.
"China remains our highest growth market and it's also the one with the biggest potential," he told Shanghai Daily.
It is also planning to acquire companies to accelerate that delivery for an integrated solution in Asian markets.
"We are hiring aggressively in broader Asia and the China and Asia and we're investing faster here then we are in the rest of the world because we believe that the magnitude and the growth rate potential here is actually higher than anywhere else."
Akeroyd reiterated that the strength and advantage of Cision's service lies in its scale and the broadness of its technology capabilities as well as the integrated network of communications services around the globe.
Asia and China is certainly its focus for more merge and acquisitions in the future, he noted.
Cision is eyeing to bring the database, work flow and monitoring software and the insights and analytics offering to China in early next year, he added.
He also shared latest communication trends and how technology upgrades brings new marketing opportunities.
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