Home
News
In Focus
Business
Metro
Nation
World
Sports
Feature
Opinion
View more »Opinion Columns
Wan LixinOpinion deputy editor of Shanghai Daily
Restaurants get off to a quick start thanks to game-changing policies
High service charges on event ticket refunds call for further regulation
Sunday
- Subscribe
Related News
NBC nets record total for Super Bowl ad
Source: Agencies |
February 1, 2009, Sunday
|
Online Edition
Online Edition
NBC said on the eve of today's Super Bowl that it has sold the last two of the 69 advertising spots for the game, pushing total ad revenue for the event to a record US$206 million.
The network said its total of US$261 million in ad revenue for all of Super Bowl day also is a record, calling it an especially impressive feat in the middle of the economy's steep downturn.
The Super Bowl is the premier advertising event with an US audience of 100 million viewers, many of whom watch closely during game breaks for the debut of entertaining, big-budget commercials. The ads have sold for between US$2.4 million and US$3 million per 30-second slot this year.
"These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," said Jeff Zucker, president and CEO of NBC Universal, a unit of General Electric Co. "The Super Bowl has become one of our country's biggest holidays, a uniquely American day, and advertisers recognized the value in being a part of it."
Thirty-two advertisers in all will showcase their products during Super Bowl coverage.
NBC said the ads featured during the game also will be available for viewing almost immediately after they air at Web sites including NBC.com, Hulu.com and Superbowl.com.
The network said its total of US$261 million in ad revenue for all of Super Bowl day also is a record, calling it an especially impressive feat in the middle of the economy's steep downturn.
The Super Bowl is the premier advertising event with an US audience of 100 million viewers, many of whom watch closely during game breaks for the debut of entertaining, big-budget commercials. The ads have sold for between US$2.4 million and US$3 million per 30-second slot this year.
"These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," said Jeff Zucker, president and CEO of NBC Universal, a unit of General Electric Co. "The Super Bowl has become one of our country's biggest holidays, a uniquely American day, and advertisers recognized the value in being a part of it."
Thirty-two advertisers in all will showcase their products during Super Bowl coverage.
NBC said the ads featured during the game also will be available for viewing almost immediately after they air at Web sites including NBC.com, Hulu.com and Superbowl.com.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 沪ICP证：沪ICP备05050403号-1
- |
- 互联网新闻信息服务许可证：31120180004
- |
- 网络视听许可证：0909346
- |
- 广播电视节目制作许可证：沪字第354号
- |
- 增值电信业务经营许可证：沪B2-20120012
Copyright © 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
