Oriental Pearl eyes 300m users
Print Edition
Oriental Pearl Group, SMG鈥檚 listed new media subsidiary, said yesterday it aims to boost the number of middle-class viewers in China to 300 million by adopting new technologies and teaming up with partners like Foxconn and Huawei.
The company intends to expand from a new media firm to four business segments of Internet media, digital entertainment, TV shopping and culture consumption. The segments will embrace 18 industries including video, game, new media, shopping and tourism, and it hopes to eventually cover 300 million middle-class people in China.
Oriental Pearl will adopt cloud and artificial intelligence as well as invest in IT infrastructure to help it to meet the goal. The biggest listed arm among state-owned media now has over 160 million users.
The company and subsidiary BesTV 鈥 the country鈥檚 biggest IPTV operator 鈥 also announced partnerships with Foxconn, Huawei, New Oriental Education & Technology, and JD.com yesterday.
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