Publicis snares Razorfish
By Anne D'Innocenzio |
August 11, 2009, Tuesday
|
Print Edition
Print Edition
FRENCH advertiser Publicis Groupe SA has agreed to buy Microsoft Corp's digital advertising firm Razorfish in a move to boost its share of advertising on the Web, according to a joint statement released on Sunday.
The deal is valued at US$530 million, comprised of cash and 6.5 million Publicis Groupe treasury shares. The two companies also signed a five-year strategic alliance agreement that will allow Publicis to purchase display and search advertising from Seattle-based Microsoft on favorable terms across Microsoft's digital properties in exchange for certain minimum guaranteed purchases.
In addition to Microsoft, Razorfish's major clients include Ford Motor Co, Best Buy Co and McDonald's Corp.
The deal is valued at US$530 million, comprised of cash and 6.5 million Publicis Groupe treasury shares. The two companies also signed a five-year strategic alliance agreement that will allow Publicis to purchase display and search advertising from Seattle-based Microsoft on favorable terms across Microsoft's digital properties in exchange for certain minimum guaranteed purchases.
In addition to Microsoft, Razorfish's major clients include Ford Motor Co, Best Buy Co and McDonald's Corp.
- About Us
- |
- Terms of Use
- |
-
RSS - |
- Privacy Policy
- |
- Contact Us
- |
- Shanghai Call Center: 962288
- |
- Tip-off hotline: 52920043
- 娌狪CP璇侊細娌狪CP澶05050403鍙-1
- |
- 浜掕仈缃戞柊闂讳俊鎭湇鍔¤鍙瘉锛31120180004
- |
- 缃戠粶瑙嗗惉璁稿彲璇侊細0909346
- |
- 骞挎挱鐢佃鑺傜洰鍒朵綔璁稿彲璇侊細娌瓧绗354鍙
- |
- 澧炲肩數淇′笟鍔＄粡钀ヨ鍙瘉锛氭勃B2-20120012
Copyright 漏 1999- Shanghai Daily. All rights reserved.Preferably viewed with Internet Explorer 8 or newer browsers.
