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TV comes out top in ad income
By Ding Yining |
November 11, 2010, Thursday
|
Print Edition
Print Edition
TELEVISION captured the biggest slice of China's total advertising spending which reached US$64.53 billion in the first three quarters, a 14 percent jump from a year ago, a latest industry research report showed.
Television remained the biggest sector for advertisements, grabbing 77 percent of the total expenditure, or US$49.67 billion, over the nine-month period, Beijing-based CTR Market Research said yesterday.
The report didn't cover online advertising spending.
The research firm forecast a 14 percent annual growth in China's overall advertising expenditure this year.
Newspapers and outdoors each saw an annual 19 percent rise in advertising income in the three-month period. But newspapers took a 13 percent market share to rank as the second biggest media sector for advertising.
Radio, however, saw advertising income grow the quickest as the medium benefitted from macroeconomic policies which boosted sales 33 percent to US$1.58 billion in the nine months.
Television remained the biggest sector for advertisements, grabbing 77 percent of the total expenditure, or US$49.67 billion, over the nine-month period, Beijing-based CTR Market Research said yesterday.
The report didn't cover online advertising spending.
The research firm forecast a 14 percent annual growth in China's overall advertising expenditure this year.
Newspapers and outdoors each saw an annual 19 percent rise in advertising income in the three-month period. But newspapers took a 13 percent market share to rank as the second biggest media sector for advertising.
Radio, however, saw advertising income grow the quickest as the medium benefitted from macroeconomic policies which boosted sales 33 percent to US$1.58 billion in the nine months.
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