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Super City means better life

ESTABLISHED in 1993 and having more than 17 years' experience, Super City has been recognized as one of the leading and the most respected real estate brokerage companies and agencies in China.

The first WOFE (wholly owned foreign enterprise) agency company on the Chinese mainland, Super City founded a Japanese magazine named Super City in 2000 and it now has a circulation of more than 270,000 each month.

It publishes five different types of magazines in Japanese in Shanghai and Beijing and covers up to 55 major cities in China. The magazines are also available in Tokyo.

Super City is the only magazine acknowledged by the Japanese Embassy in China for releasing important information to its people in China.

Through persistent efforts and development over 17 years, Super City's business has expanded into two parts, the real estate brokerage/agency and media.

The real estate brokerage consists of property investment and consulting, agency services, brokerage and asset management as well as property funds in more than a dozen cities across China such as Shanghai, Beijing, Chengdu (Sichuan Province), Chongqing, Nanjing and Suzhou (Jiangsu Province), Hong Kong and other cities.

In 2008, the establishment of Super City Real Estate Fund Management and Real Estate Asset Management Asia Pacific in Singapore with more than 1,000 employees from Japan, France and Singapore has developed an international brand, providing real estate knowledge to the high-end market.

Since the company's set-up, Super City's business has increased annually by 15 to 30 percent and a long-standing high-end customer network has been formed:

1) 70 percent Japanese market share and 40 percent European and American market share, providing professional services to more than 2,000 Euro-American enterprises and 3,500 Japanese companies (for example, IBM, BASF, Siemens, IKEA, Carrefour, Sony and Mitsubishi.)

2) High-end, well-known international real estate developers around the Asia-Pacific region and overseas (for example, CapitaLand, Hutchison Whampoa Ltd, Mitsui Fudosan, and the 10 largest listed real estate companies in Malaysia).

3) Real Estate Fund Investment Institutions (for example, Singapore Pacific Star, Grosvenor, Citigroup, Morgan Stanley).

4) More than 100,000 high-end real estate investors.

In February this year, as an agent, Super City made a successful acquisition of Shanghai Rose Plaza for 150 billion euros (US$204 million) invested by AM Alpha (Singapore) Pty Ltd.

The project is a comprehensive building of office and commerce located in Sichuan Road N. in Hongkou District.

Its whole area is 76,437 square meters with 66,781 square meters for sale (including 28,067 square meters of commercial and 38,714 square meters of office space).

AM Alpha fund will reposition Rose Plaza by improving decor and facilities, making it a shopping center of modern living and a first-class office building.

Super City has won numerous honors and awards due to its outstanding performance and enormous market influence, for example, it was named Shanghai Advanced Enterprise for 10 successive years since 1998.

It donated to the Yan Ran Benevolent Fund in 2007 and to Sichuan earthquake support in 2008, promoting Japanese in China to donate to the earthquake-stricken area through its extensive influence in the Japanese media.

In 2007, the main founder of Super City, Sophia Xia, was honored by the famous Area Magazine, one of the three Japanese mainstream media (Asahi Shimbun) as one of the Top 100 Chinese well-known politicians, entrepreneurs, entertainers and professional athletes who has influenced development of the Chinese economy.




 

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