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Greystar offers new brand
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Greystar Real Estate Partners, LLC, a global leader in the investment, development and management of high-quality rental housing properties, recently launched LIV鈥橬, its first residential rental brand in China.
The move comes amid rapidly increasing demand for professionally designed and institutionally managed rental housing in top-tier cities.
The first project under the brand will debut in Shanghai by the end of this year near Zhongshan Park in Changning District.
鈥淲e are excited to announce our first community brand in China ... a key market for Greystar,鈥 said Charles Ma, managing director of Greystar China.
鈥淲ith over 25 years of experience in the rental housing industry, Greystar is committed to combining its design, development and management expertise to bring a best-in-class living experience to satisfy growing demand for higher quality rental communities around the country,鈥 Ma said.
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