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Korean Air seeks to boost Chinese traffic

CHINA will be among the first group of countries that Jin Air, Korean Air's budget short-haul carrier, plans to fly to directly in October.

The carrier is still in talks with government authorities to choose the destination in China and the new service is part of Korean Air's efforts to expand its business in the Chinese market despite the gloomy global aviation industry. It is also looking at flying to Thailand, another country in the first group.

Korean Air will also launch five weekly flights from Seoul to Xi'an in Shaanxi Province on May 27, and three weekly flights from Seoul to Mudanjiang in Heilongjiang Province on June 2 to increase its Chinese routes to 30.

The carrier has expanded codeshare agreements with China Southern Airlines and now it has 258 codeshare flights with Chinese carriers.

"Shanghai is the financial capital of China and attracts more than 60 airlines, so Korean Air will try its best to develop its potentials in the city," Yong Chul Kim, manager of the carrier's Shanghai office, said yesterday.

Shanghai has become Korean Air's biggest market in China, with revenue accounting for 16 percent of its total revenue in the country.

The carrier will cooperate with, China's major online travel portal, to enhance its online sales.


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