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West Lake Expo extravaganza of business, culture and leisure
By Fei Lai |
June 17, 2009, Wednesday
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Print Edition
Print Edition
THE 11th West Lake International Expo opening in October offers 100 projects and 40 festivals covering all aspects of Hangzhou's expanding economy and unique culture. It's a place to make business deals.
The expo is expected to generate 10 billion yuan (US$1.46 billion) in business and another US$1 billion in foreign funding.
The event, to be held at numerous venues around the city, is themed "Hangzhou Confidence, Expo Quality" and will run about three weeks.
This year's Expo, including 30 conferences and 40 festivals, addresses challenges of the global economic downturn.
Fresher, richer and more colorful than last year's expo, this event expresses the city's international orientation, specialization and brand building.
The first West Lake Expo was held in 1929, but was suspended for many years.
It aims to expand domestic demand for Hangzhou goods and services,
The expo will showcase eight fields, including real estate, auto industry, tourism, telecommunications, trade, culture, fitness and the Internet.
There will be a shopping festival, electronics exhibition, real estate expo, auto show, tourism festival, art exhibition, dance contest and Internet business summit.
It will also promote industries with high potential, including traditional Chinese medicine, tea, silk, sports and recreation.
Hangzhou is raising the international profile of the West Lake Expo, which showcases the city's efforts to build itself into a destination for international conferences and the capital of festivals and celebrations in China.
The market for conferences in Hangzhou has been expanding.
Expo organizers will cooperate with professional exhibition and event-organizing institutions worldwide to stage a memorable, world-class event.
Foreign consultants in Shanghai will take part, promoting cultural exchanges and showcasing their nations. They include South Korea, the Philippines, Spain and France.
International events will include a tourism trade fair and an art festival featuring works of young Chinese artists.
Also on the program will be the China International Leisure Industry Expo, China (Hangzhou) International Industry Expo and the West Lake Modern Music Festival.
To build Hangzhou into a magnet for festivals, the West Lake Expo is cooperating with the International Festivals & Events Association and the United Nations Educational, Scientific and Cultural Organization (UNESCO) to introduce more events.
Visitors can enjoy their favorites, such as the West Lake International Fireworks Festival and an international carnival.
The International Tourism Festival turns the spotlight on China's traditional festivals, including Chinese New Year, the Qingming Festival (tomb-sweeping day), Dragon Boat Festival and Mid-Autumn Festival.
Also expected to attract visitors are a traditional Chinese brand show, the West Lake Beer Festival, Wushan Temple Fair and Wulin Fashion Show.
Expo promoters call the series of events "a platform for developing the convention and exhibition industry, a carrier of cultural and ideological progress, and a festival for ordinary people and tourists from home and abroad."
The expo is expected to generate 10 billion yuan (US$1.46 billion) in business and another US$1 billion in foreign funding.
The event, to be held at numerous venues around the city, is themed "Hangzhou Confidence, Expo Quality" and will run about three weeks.
This year's Expo, including 30 conferences and 40 festivals, addresses challenges of the global economic downturn.
Fresher, richer and more colorful than last year's expo, this event expresses the city's international orientation, specialization and brand building.
The first West Lake Expo was held in 1929, but was suspended for many years.
It aims to expand domestic demand for Hangzhou goods and services,
The expo will showcase eight fields, including real estate, auto industry, tourism, telecommunications, trade, culture, fitness and the Internet.
There will be a shopping festival, electronics exhibition, real estate expo, auto show, tourism festival, art exhibition, dance contest and Internet business summit.
It will also promote industries with high potential, including traditional Chinese medicine, tea, silk, sports and recreation.
Hangzhou is raising the international profile of the West Lake Expo, which showcases the city's efforts to build itself into a destination for international conferences and the capital of festivals and celebrations in China.
The market for conferences in Hangzhou has been expanding.
Expo organizers will cooperate with professional exhibition and event-organizing institutions worldwide to stage a memorable, world-class event.
Foreign consultants in Shanghai will take part, promoting cultural exchanges and showcasing their nations. They include South Korea, the Philippines, Spain and France.
International events will include a tourism trade fair and an art festival featuring works of young Chinese artists.
Also on the program will be the China International Leisure Industry Expo, China (Hangzhou) International Industry Expo and the West Lake Modern Music Festival.
To build Hangzhou into a magnet for festivals, the West Lake Expo is cooperating with the International Festivals & Events Association and the United Nations Educational, Scientific and Cultural Organization (UNESCO) to introduce more events.
Visitors can enjoy their favorites, such as the West Lake International Fireworks Festival and an international carnival.
The International Tourism Festival turns the spotlight on China's traditional festivals, including Chinese New Year, the Qingming Festival (tomb-sweeping day), Dragon Boat Festival and Mid-Autumn Festival.
Also expected to attract visitors are a traditional Chinese brand show, the West Lake Beer Festival, Wushan Temple Fair and Wulin Fashion Show.
Expo promoters call the series of events "a platform for developing the convention and exhibition industry, a carrier of cultural and ideological progress, and a festival for ordinary people and tourists from home and abroad."
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