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Life's a beach as summer and sand add to a festival of fun and frolics
By Wing Tan |
00:00 UTC+8 June 20, 2009
|
Print Edition
Print Edition
IT'S approaching that time of the year again when it's good to sneak out of the sultry summer heat of the downtown area and take a dip in cool sea water, time to switch off the aircon and take a stroll along a sandy beach.
If you are looking for a quick getaway from Shanghai to enjoy sun and surf, Sunny Beach (Bi Hai Jin Sha in Chinese) in Fengxian District just might be the ideal destination.
A two-month beach festival, featuring an international animation carnival, will be held this summer in the district's Haiwan Tourism Zone, a scenic bay area located in the city's southernmost tip. It runs from July 3 through the whole summer holiday till the end of August, and will probably be extended to early September.
The annual animation gala will include Cosplay shows, a beach beauty contest, rock band performances, concerts by pop stars from Hong Kong and Chinese mainland, animation films and dance performances by Taiwanese aborigines.
An area of more than 30,000 square meters has been set aside for the festival, including a rain forest theme park, a well-equipped chidren's zone, a square for video game fans and an open-air animation exhibition hall.
As well, a Gourmets' Town housing more than 120 restaurants and bars will be open this summer.
The animation carnival starts next month and will run the whole summer.
It is expected to attract more than 1 million tourists to the beach.
One of the highlights of the festival will be the lucky draw. Each night at 8pm during the festival there will be a draw from the day's admission tickets. Each night the very lucky ticket holder will win a car.
Runners-up will be given two Shanghai-Malaysia round-trip airline tickets, and third-prize winners will get electric bikes.
It is a good way to boost the bay's tourism industry this summer, says Xu Jianjun, a spokesman for the local government. "This animation festival, for the first time, combines the fashion industry, showbiz and beach tourism."
The festival's traditional Cosplay contest will be joined more than 120 teams from Japan, South Korea and China.
The Beach Beauty Competition will see more than 200 attractive young ladies parading their assets along the beach.
August will feature a Japanese Animation Festival, a very important part of the fun. Everyday from 9am to midnight, fans can get up close and comfortable with their favorite cartoon characters -- the omnipotent blue machine cat Doraemon, the mischievous Crayon Shin-Chan or the cute lazy Sakura Momoko.
The rain forest theme park will introduce some Chinese-made animation films to display and help boost the lackluster domestic animation industry.
The price of admission this year has risen steeply. Tickets from Monday to Friday will cost 120 yuan (US$17.70) and at the weekend will be 160 yuan, a big jump compared with last year's 50 yuan and 80 yuan admission costs.
To facilitate transport, shuttle bus lines between the city center and the beach will be launched from the Xinzhuang Metro Station, the Shanghai Stadium, the Shanghai Tourist Transport Center, the Yuanshen Stadium in Pudong New Area, and Huaihai and Xizang roads.
Sunny Beach boasts a long coastline, 654,700 square meters of water, 47,100 square meters of green belt and 70,000 square meters of man-made beach based on more than 120,000 tons of sand, transported from Hainan Island.
Tents, cabins and wooden paths are found along the beach. In the south, the 680,000 square meters of blue sea is set aside for sailing. The western area of the beach is a water sports zone, covering 1.51 million square meters.
The dock can accommodate up to 20 yachts, and tourists can enjoy a yacht ride or take a cruise in a motorboat.
If you are looking for a quick getaway from Shanghai to enjoy sun and surf, Sunny Beach (Bi Hai Jin Sha in Chinese) in Fengxian District just might be the ideal destination.
A two-month beach festival, featuring an international animation carnival, will be held this summer in the district's Haiwan Tourism Zone, a scenic bay area located in the city's southernmost tip. It runs from July 3 through the whole summer holiday till the end of August, and will probably be extended to early September.
The annual animation gala will include Cosplay shows, a beach beauty contest, rock band performances, concerts by pop stars from Hong Kong and Chinese mainland, animation films and dance performances by Taiwanese aborigines.
An area of more than 30,000 square meters has been set aside for the festival, including a rain forest theme park, a well-equipped chidren's zone, a square for video game fans and an open-air animation exhibition hall.
As well, a Gourmets' Town housing more than 120 restaurants and bars will be open this summer.
The animation carnival starts next month and will run the whole summer.
It is expected to attract more than 1 million tourists to the beach.
One of the highlights of the festival will be the lucky draw. Each night at 8pm during the festival there will be a draw from the day's admission tickets. Each night the very lucky ticket holder will win a car.
Runners-up will be given two Shanghai-Malaysia round-trip airline tickets, and third-prize winners will get electric bikes.
It is a good way to boost the bay's tourism industry this summer, says Xu Jianjun, a spokesman for the local government. "This animation festival, for the first time, combines the fashion industry, showbiz and beach tourism."
The festival's traditional Cosplay contest will be joined more than 120 teams from Japan, South Korea and China.
The Beach Beauty Competition will see more than 200 attractive young ladies parading their assets along the beach.
August will feature a Japanese Animation Festival, a very important part of the fun. Everyday from 9am to midnight, fans can get up close and comfortable with their favorite cartoon characters -- the omnipotent blue machine cat Doraemon, the mischievous Crayon Shin-Chan or the cute lazy Sakura Momoko.
The rain forest theme park will introduce some Chinese-made animation films to display and help boost the lackluster domestic animation industry.
The price of admission this year has risen steeply. Tickets from Monday to Friday will cost 120 yuan (US$17.70) and at the weekend will be 160 yuan, a big jump compared with last year's 50 yuan and 80 yuan admission costs.
To facilitate transport, shuttle bus lines between the city center and the beach will be launched from the Xinzhuang Metro Station, the Shanghai Stadium, the Shanghai Tourist Transport Center, the Yuanshen Stadium in Pudong New Area, and Huaihai and Xizang roads.
Sunny Beach boasts a long coastline, 654,700 square meters of water, 47,100 square meters of green belt and 70,000 square meters of man-made beach based on more than 120,000 tons of sand, transported from Hainan Island.
Tents, cabins and wooden paths are found along the beach. In the south, the 680,000 square meters of blue sea is set aside for sailing. The western area of the beach is a water sports zone, covering 1.51 million square meters.
The dock can accommodate up to 20 yachts, and tourists can enjoy a yacht ride or take a cruise in a motorboat.
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