Building on family business
Print Edition
Jia Yingjie, a master’s degree holder, is building her grandmother’s seed store into a global seed industrial chain.
The thirty-something was raised in Jiading District. Her parents were involved in the seed trade. She remembered helping her grandmother weigh and package seeds as a child.
When she was 17, she interpreted for her father and Gary King, then head of the Global Agricultural Development at HJ Heinz.
“Compared with other sectors, agriculture has a born advantage: that it will never disappear,” she remembered King as saying.
This prompted her to produce vegetables and test new varieties in farms in high school, undertake overseas surveys on European and Japanese seed corporations during her college years, and attend the American Seed Trade Association conference in the US.
After completing her studies abroad, she joined her father’s seed company, Shanghai Wells Seed Co, in 2015, and was one of the first to receive the city’s certificate as an agricultural professional.
In 2016, she founded “Cang Shu Ge,” an e-commerce platform to further expand the seed business to gardening.
In 2024, Jia was elected the executive board member of the Asia and Pacific Seed Association.
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